Blog Archives

20 terms and 10 acronyms that every entrepreneur should know

If you are starting out in the business world, it is interesting to know the meaning of some corporate terms and acronyms.

Corporate world terms and acronyms

In your journey as an entrepreneur, you will deal daily with different expressions that are part of the communication in the business world.

Even before starting your business activities, you will come across acronyms such as MEI and PM. Someone will ask if your business will be B2B or B2C.

You will also have to know what social capital and social contract are, when you are in the process of starting a company.

Not to mention the new terms that new information technologies, digital marketing and industry 4.0 are introducing into business culture.

In addition, we are not just talking about words in Portuguese, since we have a number of expressions in English that have already been incorporated.

Surely, it would take a glossary of hundreds and hundreds of entries to be more comprehensive.

But we tried to bring together in this article the most commonly used and those that can make your communication more assertive on a daily basis. Ready to upgrade your vocabulary? So, on to the list.

20 business terms

1 – Shareholders' or partners' agreement: it is a contract between the shareholders or quotaholders of a company that establishes how a company is organized and managed. In addition, it provides for the rights and obligations of the shareholding or corporate structure.

2 – Contribution: it is a term widely used in the business environment to define a financial contribution made for the benefit of a company for a certain purpose.

3 – Accelerators: they are companies that help entrepreneurs build and develop their startups. They usually offer technical, financial and mentoring support to take companies to more advanced stages. stage company that it is a lot more advanced in a very short time.

4 – Confidentiality Agreement – ​​NDA: NDA is a term derived from the English expression Non-Disclosure Agreement, it is a legal contract that creates a confidential relationship between the parties under penalty of breach of contract.

5 – Marketing automation: it is the automation of digital marketing steps, which makes it possible to measure and increase results.

6 – Share capital: share capital is the original value of the amount of money and/or assets made available to the company when it is created by its members or founding shareholders. These social shares or shares represent the interests in the company and limit the liabilities.

7 – Working Capital: it is the net working capital , that is, it indicates the amount of money in reserve that the company has to invest in its activities.

8 – Articles of Incorporation: the articles of association is the necessary document for the incorporation of limited liability companies. It is basically the company's birth certificate and needs to be registered with the State Board of Trade or Legal Entities Registry.

9 – Conversion: it is related to sales and happens when the consumer buys a product, hires a service or performs some action desired by the company.

10 – Coworking: and workspace shared by different companies.

11 – Crowdfunding: crowdfunding usually obtained through online collaborative platforms specialized in this type of investment.

12 – Elevator Pitch: Pitch is a quick presentation of an idea or business opportunity to investors. This concept is well known by startups.

13 – E-commerce: has the same meaning as electronic commerce or virtual store. In other words, it is a non-face-to-face type of transaction or deal. In other words, done over the internet.

14- Angel Investment: it is the investment made by entrepreneurs, executives or professionals with own capital in startups.

15 – Lead: for digital marketing, it means a potential consumer who has shown interest in consuming a company's product or service.

16 – Digital Marketing: is a set of strategies aimed at promoting a brand on the internet, through different online tools.

17 – Meetup: these are informal meetings on a given subject, open to the community, which aim to open space for team building, exchange of ideas and experiences.

16 – Networking: is a word of English origin that indicates the ability to establish contacts and build a network to share information between individuals or groups that have a common interest.

17- Trademark Registration: trademark is a sign, name, design, or a combination of both applied to a product or service. The trademark registration is the legal protection of this concept with the National Institute of Intellectual Property - INPI.

19 – Patent Registration: patent registration protects an invention or creation that can be industrialized and must also be registered with the INPI.

20 – Startup: is an early stage company that develops a repeatable and scalable business model with ideas that have a certain “uncertainty factor”.

10 Acronyms in the Business World

1 – B2B – Business to Business: business to business. In other words, the target audience is other companies.

2 – B2C – Business to Customer: business aimed at the final consumer. In other words, the target audience is consumers.

3 – CEO – Chief Executive Officer: is the executive director of a company, responsible for the company's strategies and vision.

4 – CIO – Chief Information Officer: information technology director.

5 – CRM – Customer Relationship Management: consists of a strategy or a customer relationship management system carried out through a CRM tool.

6 – ERP – Enterprise Resource Planning: it is a software that integrates data and information from different areas of the company, with the objective of assisting in strategic decisions and obtaining more efficiency and control of operational processes.

7 – MEI – Individual Microentrepreneur: is an entrepreneur formalized as a small business owner who works on his own and has an annual income of up to R$ 81 thousand.

8 – PME – Small and Medium Enterprises: is an acronym that means Small and Medium Enterprises used to classify the size of a company in terms of annual income.

9 – ROI – Return Over Investment: is an indicator that measures the return on investment. In summary, the calculation makes it possible to know how much a company is gaining or losing on each investment.

10 – SEO – Search Engine Optimization: in a simplified way it is a set of techniques for optimizing internet searches.

So, did you know some or most of the terms and acronyms we posted here? If you know other terms that you consider important for those starting out in entrepreneurship, share them with us in the comments.