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An overview of the most important social media marketing abbreviations

When we think about social media marketing, we immediately think of various abbreviations that are often mentioned in everyday social media marketing. However, there are also some social media abbreviations that are not so common. In this article we give an overview of the abbreviations used, which are often used in social media marketing.

A list of acronyms used in social media marketing:

· SEM = Search Engine Marketing or Search Engine Marketing

• • In online marketing, search engine marketing refers to measures to attract new visitors via search engines. There are search engine advertising (SEA) or search engine optimization (SEO) measures. It makes sense to combine both measures, since search engine advertising (SEA) takes effect directly and immediately generates visitors. For the long-term online marketing strategy, it is advisable to start SEO measures at the same time, as these take some time to take effect.

· SEA - Search Engine Advertising or Search Engine Advertising

• • SEA (search engine advertising) is generally understood to mean the display of advertisements in search engine queries, sponsored links (sponsored links) or in advertising networks. It is advisable to contact an SEA agency specializing in search engine advertising.

· SEO = Search Engine Optimization

• • With SEO (Search Engine Optimization - in German search engine optimization) one tries to positively influence the organic search results. With a long-term strategy, the quality of the website will be gradually improved. SEO should always be planned as a long-term strategy. If you are looking for an SEO company, you can find more information about our services as an SEO company here --> Klartext Media • SEO company in the greater Karlsruhe area

· SERP = Search Engine Results Page

• • This is the order of the search results of a search engine. The search engine operators, for example Google, try to provide the searcher with the best possible results for his search query. The aim of SEO is to increase the readability of the search engines on one's own homepage through SEO measures and to place the website as far as possible among the first results. Search engine advertising (SEA) makes it possible to place paid ads above the search results and thereby increase your own presence. As a rule, an SEO agency is commissioned for this, which specializes in the implementation of the various online marketing options and works out the optimal marketing mix for the respective product or service.

· SM = Social Media

• • Social media refers to the various social networks (Facebook, Instagram, Twitter, LinkedIn...) that enable users to connect digitally with each other.

· SMM = Social Media Marketing

• • This is an important component in the overall mix of the online marketing strategy. Social Media Marketing (SMM) implements activities that increase brand awareness through various social media marketing strategies. This creates brand loyalty and customer loyalty. This helps social media marketing to sell the advertiser's products and services. There are also the possibilities of social media marketing b2b or b2c. As a rule, it is advisable to commission a social media marketing agency with the development, implementation and control of social media marketing activities.

· WOM = Word of Mouth

• • The verbal recommendation, also known colloquially as word of mouth. Probably the most valuable form of advertising when your product or service is personally recommended. Social media marketing takes this up and implements it digitally in social media. Word of mouth marketing aims for someone who has had a positive experience with a product or service to share it on social media and a viral campaign can develop. Basically, it should be noted that negative experiences spread faster than positive ones.

· SMO = Social Media Optimization

• • The optimization of websites so that they are more easily included in social media services.

· SMP = Social Media Platform

• • This means a service that makes it possible to connect users with one another.

· UX = User Experience

• • The user experience describes the impressions that a visitor makes with a website.

· API = Application Programing Interface

• • An interface that allows different software systems to be linked together. This enables data exchange and data can be transferred from one application to the other and processed further.

· B2B = Business to Business

• • This means that the targeted customer base comes from the business area.

· B2C = Business to Consumer

• • The product or service is mainly conveyed to private or end customers.

· CMGR = Community Manager

• • The (social media) community manager oversees and monitors the activities within the various social media channels and forums. The CMGR is the interface in communication between companies and fans or consumers of the brand or company.

· CPC = Cost Per Click

• • Describes the final price that a click on the respective ad or advertising measure costs.

· CTA = Call To Action

• • Is the point on a web page or advertisement that prompts the viewer to take an action. On websites, it's often the button that prompts you to take the desired action. (Example: A button with the note "Make contact")

· CTR = Click-Through Rate

• • Describes the relationship between the impressions of an advertisement that were shown and the actual clicks that were carried out. For example, if an ad was shown 1000 times and clicked 50 times, the click rate is 5%.

· CX = Customer Experience - What experiences the customers have with the company or the website.

• • ESP = Email Service Provider - This is a provider that focuses on the automatic sending of emails.

· GA = Google Analytics.

• • Tracking, diagnosis and evaluation tool made freely available by Google, which offers the evaluation of user flow and behavior.

· FB = Facebook

• • The largest social media network.
  • DM = Direct Message - Stands for a direct message from one user to another.

· IG = Instagram

• • Is a social media network where users can share their pictures.

· ISP = Internet Service Provider

• • Is a company that describes services related to the Internet.

· KPI = Key Performance Indicator

• • The KPI describes the performance of a company's activities.

· LI = LinkedIn

• • LinkedIn is a social media platform for maintaining business contacts.

· PPC = Pay Per Click

• • Also often mentioned as a synonym for cost per click. In technical jargon, as described above, CPC means that it is the actual price per click, while pay per click describes the process itself.

· PV = Pageviews

• • Indicates how often a page was accessed or viewed.

· ROI = Return on Investment

• • Describes the point at which the capital employed, for example for an advertising measure, pays off. So, the point at which the invested capital was recovered.

· RT = Retweet

• • The retweet is a forwarded tweet from the short message service Twitter.

· RTD = Real-Time Data

• • This is the data that is processed in real time, so to speak, directly after it has been entered.

· SaaS = Software as a Service

• • Software as a Service means that the software used by the customer is made available online by a service provider.