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Marketing Abbreviations: What CTR, PPC, or CR Mean

Anyone who wants to run their own business or website has certainly thought about marketing and advertising to generate more attention. Getting started may not be easy, however, as shortcuts are rife in this area. That's why we've just taken the trouble to summarize and explain the most important marketing abbreviations.

General marketing language

B2B, leads and KPI? For laypeople in particular, the language of marketing usually sounds like a secret language. However, this is easy to learn and so that you can have a say next time, we will first explain the conventional abbreviations to you:

Acronym	Formulation	Explanation
Ad	Advertising	In German: advertising, i.e. the generic term for any kind of advertising measures used in online marketing.
B2B	business to business	Advertising measures and products whose target groups are companies (e.g. an IT company offers software for data management for banks)
B2C	Business to Consumer/ Business to Client	Advertising measures and products whose target group are end consumers (e.g. a discounter)
MKT	marketing	Marketing is about the needs of (potential) customers. The aim is to include their wishes and expectations in all corporate decisions and thus achieve specific corporate goals.
POS	point of sale	The POS is where a sale takes place (e.g. clothing store, cash register in a discount store, e-commerce site on ebay)
PPM	Pre-production meeting	Probable decision of the customer before a commercial regarding the choice of certain factors of the film. This can be pictures, music or an advertising face for the production.
SWOT	Strengths, Weaknesses, Opportunities, and Threats	Before launching a new product, a SWOT analysis is carried out to find out what strengths and weaknesses a product has and what opportunities and threats the market offers
CPM	Thousand contact price	Price you have to spend for an advertising measure to reach a thousand contacts (a person can also have several contacts)
TLP	Thousand Readers Award (also Thousand Listeners Award, Thousand Cinema Attendees Award, etc.)	Price you have to pay for an ad to reach a thousand readers (each person is counted individually, regardless of how many contacts they had with an ad)
USP	Unique Selling Proposition/ USP	The USP is the outstanding feature of a product/service that sets it apart from the competition

Marketing abbreviations in the online field

There are many different abbreviations in the online area:

Acronym	Formulation	Explanation
Al	artificial intelligence	In German: artificial intelligence (AI). Here, attempts are usually made to emulate certain human decision-making structures with machines
CD	Corporate Design	corporate identity. It contains the overall and uniform appearance of a company
CMS	content management system	Program for creating, editing and displaying digital content. This can be websites, for example, but also other forms of media. Well-known examples are: WordPress or Typo3.
FAQ	Frequently Asked Questions	Frequently asked questions and the corresponding answers on a topic
HTML	Hypertext Markup Language	Text-based markup language and is used to create electronic content on the World Wide Web
URL	Uniform Resource Locato	Address of a website and is also often referred to as "Internet address" or "Web address".
www	world wide web	System of electronic hypertext documents that can be accessed via the Internet

And what about online marketing?

When you're in the realm of online marketing, the swamp of marketing acronyms seems to get even bigger. Here, too, we have put together an overview of the most important terms

Acronym	Formulation	Explanation
API	application programming interface	Defines a programming interface for connecting to specific software systems
CTA	call to action	Is a button or a banner that initiates an action when clicked (e.g. order, download, registration)
CR	conversion rate	Is the ratio of visitors to a website to orders/registrations/downloads (depending on what the goal of the site is)
CRO	Conversion Rate Optimization	By optimizing the conversion rate on the website, the success of online marketing activities can be understood more quickly.
ctr	Click-through rate / click-through rate	How many people clicked
KPI	Key Performance Indicator	Key figures used to measure the success of an advertising measure (e.g. CTR, number of visitors)
OLV	online video	video advertising. This can be a pre-roll ad, for example, i.e. a commercial before a video.
S.E.M	Search engine marketing	SEM is the umbrella term for SEA and SEO
SEA	Search engine advertising	Search engine advertising that is paid for
SEO	Search engine optimization	Search engine optimization (better placement in the hit lists) through various measures that are important for search engines
SMM	social media marketing	All advertising measures related to social media
UX	user experience	UX describes the experience a visitor has on a website. The UX should always be optimized.

Marketing Abbreviations for Billing Models (Online)

Online marketing offers various billing models, which in turn give rise to many other abbreviations. But no need to worry. We can remedy:

Acronym	Formulation	Explanation
CPA	Cost per action	You pay for an action (e.g. download)
CPC	Cost per click	You pay for every click
cpl	Cost per lead	You pay for each lead (= interested party)
CPO	Cost per order	You pay for every order
CURE	cost-sales ratio	Relationship between sales and costs
PPC	Pay per click	You pay for each click = CPC
ROI	return on investment	Relationship between capital employed and the proceeds of an advertising measure

Conclusion

The first hurdle to find your way in the marketing jungle would be done. Now you can talk to advertising experts in technical jargon and understand more than just the train station. And if you come across a technical term here and there that you don't understand, don't hesitate to ask. After all, you learn something new throughout your life.