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What does an acronym mean and how to create one for your business?
What does an acronym mean and how does it differ from initials? ?
In principle, acronyms and initials are two types of abbreviations. However, there is a slight difference between the dos. An acronym is a type of abbreviation consisting of the initial letters, each of which represents a word. Important: It is spelled as a single word.
Initials are a type of acronym. But they must be said letter by letter. Is it still too complicated? Let's work with examples. Everyone knows companies like HTC or IBM. Can you pronounce the names of these companies? That's what I mean. These company names are pronounced letter by letter separately. So they are starters. Other examples are LEGO from Leg Godt and Intel from Integrated Electronics. They sound like a word. This means that each their name is an acronym. Moving on.
What dangers should you consider when creating an acronym?
It is a well-known truth that acronyms have an initial purpose to simplify communication. Also, it can be used as a mnemonic, in other words, as a symbol of business. Some companies often create an acronym that “rings” in the ear, for example IKEA. But others, like the AMA, drop their company names. This acronym is used by three different companies: American Medical Association, American Marketing Association, American Motorcycle Association
So, as you can see, it's important to take the time to think this through. Furthermore, what was supposed to be a common understanding can have harmful consequences:
- Acronyms can create segregation. This means you can separate your audience into two camps: those who know and understand your acronym on one side and “the others” on the other. Furthermore, they can produce misunderstandings within the groups that use them. For example, do you know what POTUS means? It looks like the word “POTE”, but actually, it means President of the United States, in English, President Of The United States.
- Acronyms are not as unique as you think. It can be a great choice until you find many other companies with the same acronym. This is another thing that can happen: your brand is confused with another and, as a result, the recognition is much less than desired.
- Acronyms could produce SEO difficulties. What will you get when you type three or four capital letters into Google? Most likely, you will get results with a lot of weird and different things. And they are definitely off your brand keyword research.
Undoubtedly, an acronym is a creative path to consider, although it is rarely advised when starting a new business. Because it will be difficult to know what the letters mean and what their notoriety is. Don't forget the logo. In case you want an acronym, the text logo is what you need. Take a few minutes and create it easily with Logaster.
7 very famous brands you probably don't know the acronyms mean.
1.ASOS
ASOS simply means “As Seen On Screen” (As Seen On Screen)
2. PAYGO
This acronym stands for “pay-as-you-go”.
3. Carambar
The name comes from “caramel en barre”. It means a chewy caramel candy.
4. Adidas
In fact, the name comes from its founder, Adolf Dassler. The brand name takes his nickname (“Adi”) and the first three letters of his last name.
5. Haribo
Well-known confectionery brand comprises the name of the brand creator and his hometown: Hans Riegel and Bonn.
6. BBC
In fact, not many people know that the BBC stands for British Broadcasting Corporation.
7. GIMP
It's hard to believe. but GIMP is an acronym for “GNU image manipulation program”.
